City Walk Hotel
P Drawing on theories of place, consumption and identity, Sarah Chaplin details the evolution of the love hotel in urban Japan since the 1950s. Love hotels emerged in the late 1950s following a ban of licensed prostitution, then were extremely popular in the 1970s, were then legislated against in the 1980s and are now perceived as ???leisure???, ???fashion??? or ???boutique??? hotels. /P P Representing a timely opportunity to capture and evaluate the dying manifestations of an important era in Japanese social and cultural history, this book provides a critical account of the love hotel as a unique typology. It considers its spatial, aesthetic, semiotic, and locational denotations and connotations, which results in a richly nuanced cultural reading. /P P The love hotel is presented as a key indicator of social and cultural change in post-war Japan, and as such this book will be of interest to a wide and international readership including students of Japanese culture, society and architecture. /P
In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to launch and run a successful business venture.
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you'll be prepared to offer services that meet the public's demands, and you'll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book's "real-life" segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You'll turn to it again and again for guidance and practical, easy suggestions
City Walk Hotel Articles
City Walk Hotel Books
City Walk Hotel